Inner Game
Who we are and how we show up. What happens inside a leader's mind and emotions.
HeadHeartHunch
Our approach
Lead with 5H®
The neuroscience-led formula behind our results across 36 countries.
The 5H framework
Five intelligences. One integrated leader.
The 5H framework is CDNA’s proprietary model, bringing together the human dimensions of leadership that drive insight, behaviour and lasting change.
The 5H© Framework. © 2026 Corporate DNA Consulting. All rights reserved.
Our diagnostic toolkit
Multiple lenses. A richer picture.
We use a carefully selected suite of leadership diagnostics to understand the individual, the team and the system around them. Each assessment gives a different lens — together, they create a richer picture of strengths, behaviours, motivations, judgement, relationships and impact.
CDNA DNA 360 PROFILER
Leadership impact
SDI
Motives & relationships
Hogan
Personality & derailers
Values & Saboteurs
Beliefs & drivers
Strengths
Natural talent
Team Climate
Team environment
Judgement Index
Judgement & decision-making
Developing the whole self in leadership
The 5H® gives you more than a single point measurement. It reveals all of a leader's faculties and how those interact and work together under real pressure.
There are five clear lenses through which we approach developing the whole self in leadership: Head, Heart, Hunch, Hands and Habits.
5H® was born from the belief that traditional executive programmes often develop partial leaders, sustainable only in the short term.
Our purpose is to develop whole leaders, where thinking, feeling, sensing, doing and practising are engaged and integrated.
Two games. Every leader is playing both.
Outer Game
How that inner state becomes behaviour, decisions and impact.
HandsHabits
Self-assessment
360 assessment
Situational assessment
Five intelligences. One whole leader.
Head
Cognitive intelligence
The clarity to think critically, reason strategically and make sense of complexity.
Critical Thinking · Risk Appetite · Growth Mindset
Scenario Planning · Navigating Complexity
(Most leadership development stops at the Head)
The DNA 360 Profiler
The 5H, as an assessment.
Dr Nigel Guenole, a globally respected expert in leadership assessment, behavioural science and people analytics, played a pivotal role in the development and validation of CDNA's 5H™ Leadership Framework.
Working closely with CDNA, Nigel brought scientific rigour to the framework, helping us test and validate the five dimensions of Head, Heart, Hunch, Hands and Habits, ensuring the model was grounded in robust behavioural and assessment science.
Nigel previously led a team of behavioural scientists at IBM, working at the intersection of behavioural science, AI and Human Resources. His work has been featured in Harvard Business Review, Forbes, European CEO and European Business Review, and he co-authored the bestselling book The Power of People. He is also an elected Fellow of the Society for Industrial and Organizational Psychology.
His contribution helped us bridge what has always been central to CDNA: the science of leadership with the reality of how leaders actually think, feel, judge, act and build habits in the flow of work.
125+organisational scenarios
in one assessment
PhD ledBuilt in house with
Dr Nigel Guenole, Head of Assessments
From intent to action
Making the learning real.
Frequently asked questions
How is the 5H different from other leadership models?
The 5H develops five connected forms of intelligence together, helping leaders translate inner awareness into visible behaviour and repeatable habits.
What does the 5H look like in a room?
Leaders work with live business situations, practise new responses, receive feedback and connect insight directly to the decisions in front of them.
How do you measure whether it worked?
The DNA 360 Profiler and supporting diagnostics create a measurable view of leadership impact, development priorities and behaviour change over time.