Our Services

Culture Transformation

Turn strategic intent into the habits that shape how the organisation actually operates.

What we do

We make culture real in the flow of work.

We work at organisation, market and top-team levels to translate intended culture, values and behaviours into the everyday habits, choices and decisions that determine how work actually gets done.

Every transformation starts with the belief and business reason for change. We then identify the moments where culture needs to show up differently and embed it through leaders, managers, teams and the operating rhythms of the organisation.

For us, culture is the ecosystem within which everything else sits, whether it’s leadership, talent, strategy or business performance. You can invest in great leaders and exceptional talent, but without the right culture, much of that value remains untapped.

Organisation-wide cultureOneorganisationa shared wayof working

From stated culture to lived culture.

We translate enterprise purpose, strategy and values into a culture people can recognise and practise every day, embedding it through leadership, management, critical teams and the moments that matter across the organisation.

Market / function cultureLocalrelevanceenterpriseconsistency

Making culture meaningful where work gets done.

We help markets and functions translate enterprise culture into their own operating reality, creating shared habits around decisions, collaboration, performance, customers and talent while protecting what needs to remain consistent across the enterprise.

Top team / group cultureSet the tonedrive the shiftmultiply the impact

The culture at the top becomes the culture below.

We work with Executive Teams, Boards and senior leadership groups to define and role-model the culture required for what comes next, strengthening how they make decisions, challenge one another, collaborate, hold accountability and visibly set the tone for the organisation.

How we work

The CDNA Culture Ecosystem

We embed culture through ten interconnected elements: the moments that matter in the flow of work. When these work together, culture stops being a poster and becomes a lived reality.

Ten planets. A stronger culture.

These ten elements work together as an integrated ecosystem to create the conditions for culture to come alive at every level, in every part of the organisation.

We make the shift visible

Behaviour proof

How people show up.

Fearless honesty, accountability, ownership, role-modelling and the everyday habits that signal the culture is changing.

Operating proof

How work gets done.

Decision speed, escalation, meeting effectiveness, cross-functional collaboration, process simplicity and clarity of ownership.

Business proof

What changes as a result.

Tangible outcomes owned by each critical team: speed, quality, customer outcomes, productivity, delivery and growth.

Evidence

GSK MEXICO: From leadership team to organisation

Culture transformation started with the Country CEO and Leadership Team, before cascading through the Management Team and N-1 leadership layers. The focus: translate the desired culture into the behaviours, relationships and leadership practices people experience every day, creating alignment from the top while building momentum through the organisation.

CEO led
LT aligned
Management activated
N-1 embedded

Testimonial

“A quote from GSK MEXICO to be confirmed.”
Name, Title: GSK MEXICO

Let’s talk

Strategy changes. Culture has to move with it.

Turn strategic ambition into the behaviours, decisions and habits that increase organisational adaptability and make transformation happen.

Talk to us about the culture your strategy needs